Research for Design — Part 2

Our Stakeholder Map.

Emotional Appeal (why)

Design (How)

Material & Form (What)

We divided our research process into four stages:

Stage 1: Emotional Appeal

  • Why are some people still wearing lipsticks in the pandemic?
People’s responses on wearing lipstick under face mask during the pandemic on Reddit.
People’s responses on wearing lipstick under face mask during the pandemic on Reddit.

Stage 2:

For people who still consume lipsticks during the pandemic:

  • How do they wear lipsticks under the masks?
  • What kind of method they use to prevent lipsticks from migrating across their faces?
  • What are the problems they encounter and how do they resolve them?
People’s responses on wearing lipstick under face mask during the pandemic on Reddit.

Stage 3 (How did they do it?):

Various interesting methods people apply to keep their lipsticks in place behind the masks…

  1. KN95 Masks
  2. 3D Face Mask Inner Pad Bracket Holder
  3. Lip Blushing Treatment at Salon
  4. Switching to indelible lip products (eg. Matte Lipstick)

Stage 4: Design, Material, Form

  • what is the design that works best for lipstick consumers? But most importantly, what does this specific group of consumers want?
  • What would they want to include in the design of face masks?

Finally, below are the questions I designed for my video interview with my stakeholder:

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