New Metaphors, New Models

Dan Lockton, Design with Intents.
Dan Lockton, Design with Intents.
Dan Lockton, Design with Intents.
Dan Lockton, Design with Intents.
  • #Bagrevolution printed on the bag. A hashtag consumers can use to share their shopping bag stories/experiences on social media accounts like FB, Instagram, Twitter, etc.
  • The shopping bag will have its own brand logo “Eye”. The eye image means “Eye (I) See You”.
  • Brand slogan printed on the other side of the bag to provoke emotional engagement among users.
Pantone Lemon Tonic

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